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| Mackerel - a more sustainable choice |
Today (Friday 17th) you can try some more sustainable alternatives to your usual fish choice for FREE! The offer is being run by Sainsbury's – the UK's largest retailer of Marine Stewardship Council (MSC) certified fish and seafood products – who are offering customers asking for one of the 'Big Five' an alternative, lesser known species to try out free.
Suppliers will largely bear the cost of the drive to encourage shoppers to broaden their fish repertoire and try out little-known but sustainable species – coley, pouting and megrim, rainbow trout and mackerel. Shoppers will be targeted at the chain's 387 UK stores with fresh fish counters through the new 'Switch the Fish' campaign which will also feature regional roadshows and recipes.
Check the Sainbury's website for details and for recipes by Jamie Oliver.
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